Leslie Jeon April 8, 2025, Building traffic and Growing your audience, Quick Tips

We food bloggers have one of the most exciting jobs on the planet. How rewarding is it to make a recipe from scratch and then watch others enjoy it?

Writing recipes can indeed be a challenge. It isn’t easy to put all your ideas on paper and communicate them effectively to your reader.

As a food blogger, you can improve your recipes by following a few simple steps. Let’s dive into them!

1. List the ingredients in the order they are used in the recipe.

When it comes to cooking, I prefer recipes that are as simple and clear as possible.

To avoid confusion, list the ingredients in the same order as they are used in the recipe. It’s important to list ingredients in the order they are used in the recipe. This will help ensure that people following a recipe do not accidentally forget any of them.

Writing the ingredients in order will improve the flow of the recipe. A recipe can be read like a book and easily understood.

2. You can write your recipes in the voice of your choice.

Don’t be afraid of letting your voice shine through when you write your recipes.

You will become more confident with your voice and style the more you write. Try experimenting with your voice and style. Are you looking for something more educational and informative or humorous and clever?

This article may help you find your voice if you aren’t sure where to begin. Consider this when you’re thinking about your voice: What do you want readers to feel after reading your content?

Remember that you can have too much good. Your readers may not be able to follow the steps if you are too witty. Find the happy medium, and stay with it!

The Pinch of Yum website is a great example of this. Their recipes are informative but also have a distinct voice. You can tell that a recipe is a Pinch Of Yum one when you read it (such as the Vegan Crunchwrap Supreme shown below). All of their recipes are witty, unique and engaging.

3. Both weight and volume should be used.

If you are a US citizen, you will probably write your ingredients in volume measurements, such as cups or tablespoons.

Did you know most people prefer to write down recipes in weight measurements such as grams and ounces when writing recipes?

It’s for this reason that I always recommend including both volume and weight measurements in your recipes! You can make your recipe more accessible by including and.

There are some benefits to combining weight and volume measurements.

• Create recipes that everyone can enjoy, no matter their preference for volume or weight measurements.
• You will get more accurate recipes, so your readers will be able to recreate them with greater success.
• You’ll be able to scale recipes easier. Which is easier to double, 3/4 cup or 100g?
• You will end up with fewer dishes if you use weight measurements. Yes, please!

Want to learn more? This blog post will help you to learn more about this topic.

4. Specific about the time frame for completion.

Which instruction would you choose if you were to make a recipe of roasted potatoes: “Cook until done” or “Cook until brown and a fork is easily inserted?” Which one would I choose?

The best recipes leave no room for chance. The best recipes give as much information to the reader as possible. This includes when and how the food will be ready.

You can tell when certain foods are ready by looking at them. But your readers may not. Be sure to tell your readers what they should be looking for. (Are you trying to achieve a specific colour or temperature?) Make your recipes more useful by explaining what you are looking for (are you aiming for a certain colour or temperature?)

Keep in mind that everyone’s kitchen will be different. Many ovens have different settings. Some are hotter, others cooler, and some use fans. By defining exactly what you should look for when it comes to doneness, you can ensure that your recipes will be successful for anyone.

Want to take your cooking game to the next level?

Food Blogger Pro offers a course that teaches you how to write recipes.

5. When possible, substitute products.

It’s useful to provide substitutes for certain equipment or ingredients, even if it isn’t always possible. This allows you to accommodate your readers regardless of their preferences or dietary restrictions.

Here are a few scenarios to consider:

• Can you substitute tofu for chicken in your original recipe?
• Please include cooking times for slow cookers if you recommend using an Instant Pot to cook a certain recipe.

It is best to put these substitution instructions in the notes section on your recipe card. This way, they will be clearly stated and will not get lost in the recipe instructions.

This is an example of how Pinch of Yum handles substituting ingredients in one of their recipes.

It’s not necessary to list all substitutions the same way. However, you should add this to your future recipes.

6. Include instructions for storage.

You’re unlikely to finish a recipe in one sitting, so it’s exciting when the recipe includes storage instructions.

Each type of food has its guidelines for storage, whether you are eating a vegetarian lasagne or a lemon cake. You can eliminate food waste by mentioning this in your recipes and letting your readers enjoy their food for longer.

These are important questions you should answer when storing a recipe.

• What temperature should food be stored at?
• How long can the food be kept fresh?
• Can food be kept in the freezer for several months?

7. Don’t forget to give credit where it is due.

You can modify existing recipes to create new ones. It’s fine!

Always give credit to the source and give credit to them where it’s due.

Here’s a rule of thumb to follow when adapting a recipe from another source:

• In the recipe, state explicitly where it is adapted from or modified.
• Include a link back to the original cookbook or recipe.

When I say adapt a recipe, I do not mean copying and pasting the ingredients or instructions. You can make changes and tweaks to the original recipe to create a new dish. Always write your recipes in your own words.

Recipe writing is an art that can be improved over time, just like any other skill. I hope that you will use these tips to continue creating informative, engaging recipes that your readers love and recreate.

You can share your passion for food by sharing your recipes with the world. You can do it!

What are some tips that you have personally learned to improve your recipes over the years? What are your biggest struggles when it comes to writing recipes? Comment below!